Job Description:

Understand and document the current marketing decision processes and the data pipeline used by the decision models. Document the data attributes needed for marketing decision / personalization processes and identify work involved in shifting left. Identify, define and map attributes needed from source systems for marketing analytics and validate quality of data Work with the Marketing Business SPOC to identify and document the to-be marketing and personalization use cases. For each use case determine the potential business Value i.e. the impact of the use case (ML) towards Customer Experience Improvement, increase in topline and Increasing Marketing and Sales efficiency. For each use case identify the value realization period. For each case determine the data sources and minimal volume of data required. Work with business to confirm and agree on the Business KPI to be used for measuring the impact of the use case. Identify the baseline for the business KPI and also identify the steps and effort for automating the feedback loop so that KPI are measured and reflected in an automated fashion. Create Specification for the Data Science Program Dashboard - Identify the technical and business KPI that will be measured through the course of the program. Nice to have: experience working with SAS - of using Base SAS, SAS/Macros, SAS/SQL, SAS/STAT'.